Former Apple Exec’s New Startup Unveils AI-Powered Glasses: A Glimpse into the Future of Wearables?

Apple Glasses Pink Feature

The wearables market is witnessing a surge in innovation, with established players and newcomers vying for consumer attention. Adding to the excitement is Brilliant Labs, a startup led by former Apple program lead Bobak Tavangar, which recently unveiled its flagship product – “Frame,” a pair of AI-powered glasses.

Key Highlights:

  • Brilliant Labs, founded by former Apple program lead Bobak Tavangar, launches “Frame” – AI-powered smart glasses.
  • Frame boasts a multimodal generative AI voice assistant named Noa for hands-free interaction.
  • Integration with the Perplexity AI-powered search engine enables information retrieval within the glasses.
  • Priced at $349, Frame is available for pre-order with shipments starting in April 2024.
  • Industry experts analyze the potential impact of Frame and the future of AI-powered wearables.

Apple Glasses Pink Feature

Frame: A Feature-Packed Vision of the Future

Frame stands out with its focus on artificial intelligence integration, offering a unique user experience. The centerpiece is Noa, a multimodal generative AI voice assistant capable of responding to natural language commands and inquiries. Users can leverage Noa for various tasks, including making calls, sending messages, controlling music playback, and accessing information.

Furthermore, Frame integrates with the Perplexity AI-powered search engine, allowing users to seamlessly retrieve information without switching devices. This integration opens up possibilities for hands-free knowledge exploration and on-the-go research.

Privacy and Security:

  • Address concerns about data collection and usage by discussing Brilliant Labs’ privacy policies and security measures implemented in Frame.
  • Mention if the device offers offline functionality or local data storage options.

Potential Applications:

  • Provide examples of how Frame could be used in various contexts, such as productivity, education, travel, or healthcare.
  • Discuss potential use cases for specific user groups, such as professionals, students, or visually impaired individuals.

Design and Availability

Frame features a sleek and stylish design, resembling classic round eyeglasses. While specific technical details remain under wraps, Brilliant Labs emphasizes the use of high-quality materials and comfortable construction. The glasses are priced at $349, placing them in the premium smart glasses category. Pre-orders are currently open, with shipments expected to begin in April 2024.

Industry Reactions and Future Implications

The launch of Frame has generated mixed reactions from industry experts. Some praise the innovative use of AI and the potential for hands-free interaction, while others express concerns about privacy, battery life, and the overall practicality of the device.

Despite the mixed reactions, Frame signifies a significant step forward in the evolution of smart glasses. As AI technology continues to advance, we can expect to see even more sophisticated and integrated wearables entering the market, potentially blurring the lines between the physical and digital worlds.

Brilliant Labs’ Frame represents an ambitious foray into the AI-powered wearables space. With its advanced voice assistant, integrated search capabilities, and stylish design, Frame has the potential to reshape user expectations and pave the way for a future where wearables seamlessly integrate with our daily lives. However, its success hinges on addressing privacy concerns, ensuring long battery life, and demonstrating its practical value to consumers. Only time will tell if Frame can live up to its promises and become a defining player in the wearables market.

About the author


Jamie Davidson

Jamie Davidson is the Marketing Communications Manager for Vast Conference, a meeting solution providing HD-audio, video conferencing with screen sharing, and a mobile app to easily and reliably get work done."