Whether you are running an e-commerce business or a local brick-and-mortar shop, one thing is perfectly clear. As of the latest statistics, more than half of all internet users browse and shop online from mobile devices. Let’s take just a moment for that to sink in before looking at how to overcome shopping cart abandonment on those very same mobile devices. Now that you know this, let’s look at some actual statistics and what you can do to prevent and reduce cart abandonment for your company.
Most Recent Mobile E-commerce Mobile Statistics
If the information above isn’t significant enough to help you understand the importance of overcoming shopping cart abandonment from mobile devices, maybe the following statistics will help. Consider the fact that:
- In the U.S. alone, more than 125 million people own smartphones.
- Within the past six months, an average of 62% of smartphone owners shopped from a mobile device.
- In 2015, one-third of all holiday purchases were made online from a smartphone.
- 50 million Americans own tablets, netbooks or notebooks.
- E-commerce now represents ten percent of all retail sales – yes that’s ALL retail purchases!
- Inside a land-based store, 80% of shoppers use their mobile phones to find alternatives or compare pricing.
- Globally, it is estimated that there are 10 billion mobile devices being used regularly.
Those are some fairly enlightening statistics, aren’t they? Would you like to capture a huge part of that potential audience? If so, remember how important it is to cater to mobile device users. With all of the above information in hand, let’s move on to those five ways to overcome shopping cart abandonment on mobile devices.
1. It All Begins at Home
The first way to prevent, or at least reduce, shopping cart abandonment is to remember that this potential customer base will most likely be accessing your site from a mobile device. Always begin with a website or landing page optimized for mobile traffic. Always use a responsive web design or you will lose customers, sometimes even as far as the shopping cart where they can’t figure out how to proceed.
2. Give Them Alternate Ways to Log In
One of the easiest ways to prevent shopping cart abandonment is to make the checkout process easier. Give them the option of signing in with social media. How many times have you been to a checkout online and then got asked if you would like to log in with Facebook, for example? This makes the registration process so much easier and offers another benefit as well. Not only are you making it easier for them to complete their transaction but you will be getting follow-up contact info as well.
3. Make Use of That Contact Info!
Here is where a follow-up email can be the salvation of many of those abandoned shopping carts. If you don’t have any way to reach those consumers, how do you ask them to come back and give you a try? If they have signed in with a social media account, you already have an email address attached to that social site! Platforms like sendinblue.com can help you automate those abandoned cart emails if you learn how to set the trigger points. Perhaps give it two hours, four hours, or even a day later when an email is automatically generated reminding them to come back to complete their purchase.
4. Create Urgency in the Transaction
Another strategy that works well, especially in the mobile arena, is to create some urgency when it appears that a shopping cart is sitting there without the transaction being finalized. It doesn’t always mean a shopper has left the website; they might just have gone idle. Why not utilize a pop-up reminding them that this is a sale price and is likely to change at a prespecified time. Of course, you really do need to have sales prices listed, but if you are trying to grow your customer base, you’d want to do that anyway, wouldn’t you?
5. Incentivize Shopping from a Mobile Device
Bearing in mind just how many people shop from a smartphone, and then take into consideration the reasons why they are browsing from a mobile device. It should be easy to incentivize every transaction. Speaking of those sales prices mentioned above, you could also highlight the ‘limited time’ stipulation. Most people browse from mobile devices because they are handy and can be accessed from anywhere, but they also want to find ways to make better use of the limited time they have available for shopping.
By making your site and your emails responsive for mobile users and finding ways to keep an email database, you will be able to send out emails regularly as needed to keep those abandoned shopping carts to a minimum. Remember, it’s important to cater to a mobile market because this is where you’ll find your potential audience. When working to overcome cart abandonment, don’t forget the money to be made in the mobile market. Get that right, and you should find it easy to keep the money flowing.