Fitbit has introduced its new smartwatch in the Indian market, the Fitbit Versa. The smartwatch will be available for purchase from both online and physical stores starting May 13. Fitbit Versa will be offered in black with a black aluminum case, grey with a silver aluminum case, and peach with a rose gold aluminum case. The smartwatch will be exclusively available on Amazon India for Rs. 19,999.
Fitbit Versa will be available across retailers as well such as Reliance Digital, Croma, Helios along with major offline retailers in the country. There’s even a special edition of the watch equipped with NFC capabilities, priced at Rs. 21,999. The smartwatch’s accessories have been priced in the range of Rs. 2,499 to Rs. 8,999.
“We’re thrilled for consumers around the world to experience Versa, a beautifully designed smartwatch for all with advanced health and fitness features, access to our large global social network and smart features people find most useful at an approachable price. “We believe Versa is a smartwatch that will have mass appeal, attracting new audiences and helping us capture a previously untapped segment of users in this growing wearables category,” said James Park, co-founder, and CEO of Fitbit.
The company touts the latest Fitbit Versa offers a four-day battery life and is also waterproof. It also comes with a new feature called ‘Quick Replies’, which lets Android users respond to messages on the go. Other features on the smartwatch include tracking steps, sleep, calories burned, step count, and more. The Fitbit Versa runs Fitbit OS 2.0 and comes with a bunch of pre-installed apps to keep track of users’ fitness activity.
Alongside with Fitbit Versa, the company also announced its first fitness tracker for kids, the Fitbit Ace, for Rs. 7,990, which is essentially a slightly redesigned version of the Fitbit Alta. The Ace will be offered in Electric Blue and Power Purple.