Facebook rolled two new updates to reduce the click-bait content on the platform. The Facebook will now show less click bait videos which often leads to advertisements or fraud surveys. Facebook is now targeting those click-baits which have a fake play button on to a static image which redirects the user to ads.
Facebook engineers wrote in the official blog post
Publishers that rely on these intentionally deceptive practices should expect the distribution of those click bait stories to markedly decrease. Most Pages won’t see significant changes to their distribution in News Feed.
As The Verge reported on Thursday that Facebook’s algorithm promotes videos with good length. Spammers are using this algorithm to trick the users to redirect to their malicious websites and malware-pushing advertisements page. Facebook previously rolled out three more updates before the recent one to reduce the amount of click bait content from the timeline. These two new updates will help to remove those click-bait posts from the wall effectively. It is also up to the users to stop clicking on suspicious looking posts which automatically promote them on Facebook and harms the user too.