Facebook’s strategy to annihilate messaging capability from the Facebook app and forcing users to use the Facebook Messenger app has paved the company to get into the billion downloads club.
Company’s leader David Marcus announced Facebook Messenger has now been downloaded over 1 billion times on Android. Facebook is the second company to have it’s apps into the premium 1 billion downloads club after Google.
As of now, Gmail, YouTube, Maps, Facebook, WhatsApp and now Messenger are the only apps exist that have been downloaded over 1 billion times from the Google Play Store.
Facebook app reached this milestone in late-August 2014, followed by WhatsApp in mid-March 2015.
The company is servicing the Messenger app since a long time by adding annexing new features. VOIP based voice calling has been the part of the Facebook Messenger since two years.
By wielding systematic protocols by the company, Facebook added video calling support back in April, making users linger on Facebook Messenger instead of using Hangouts, Skype or FaceTime to achieve the same.
Facebook Messenger revitalised after the F8 2015 conference. The company contemplated it to be a platform rather than just a messaging application. These strategies are perking to make Messenger reliable messaging app, in spite of the presence of WhatsApp.
Ironically, Messenger is not loved by many. The app has comparatively less rating (3.9 stars), and the reviews aren’t all positive on the Google Play Store.
The company should take steps towards enhancing the user experience because the number of active users matters over some downloads.