Exclusive Interview with Mr. Saurabh Kabra – Director, Business Operations India, Truvison

We’ve got a chance to have an interaction with Mr Saurabh Kabra from Truvison. He is currently the Business Operations Director at Truvison India. Saurabh Kabra spearheads the company growth with his technical prowess and exceptional professional demeanour at work. He has completed his Masters of Science in Global Management & Pathway in Family Business from Regent University- London in 2016. He brings all his learning’s to the business in India with Truvison – a consumer durable brand expanding in India with its
first innings.

Here are the questions that were answered by Mr Saurabh for the interview.

  • Tell us a little more about Truvison.

Truvison is a European based company that deals into consumer electronics. Our motto is to upgrade the Indian consumers with International quality of the products at the most affordable price points. At Truvison, we aim to change the face of consumer electronics Industry and focus to instil trust in our consumers, by delivering innovative and reliable products. That’s why Truvison clicks with consumers who still aspire for a value-for-money brand.

Till date, we have brought several technologies to India which includes Cornea, Turbotek, TruAer, Powerskrub, etc each exclusive to the needs of the Indian consumers. Setting a  benchmark, we have successfully expanded our segments from TVs to Air Conditions to Speakers and advancing our technology to achieve more.

  • What is Truvison’s goal in the Indian market? Are you planning to provide quality products are cut-throat prices?

One of our biggest strengths as a company is that we have an IT background. When we make a product, we go into the nuances.

When we make a TV, we test for, brightness, Panel, Quality, Slimness, Sound different input devices. A lot of focus is there on the quality of the product; it is very solid in terms of what we make. The products are very durable and they last. Our vision is always premium. With Truvison we aim to sell on Value rather than price.

Being a customer-centric Brand, our offerings are also defined as per the ongoing Trends. As a Brand, we aim to capture 5% Market share(TV) in India by 2019. We envision to bring the latest in technology with no compromise on quality and focus on Innovation, to be the TV in every house of India.

  • How has the growth in India been so far?

Indian market is highly cluttered with big and small names. However, Truvison has connected with the Consumers on both ‘Budget and Expectations’. The brand has clicked with consumers who still aspire for a value-for-money MNC brand. With Truvison we provide Indian customers with a smart, one-stop solution, that caters to their specific requirement by giving them the option of choosing what they want to watch across multiple channels of consumption. We have created our own space in the retail & have been steadfast in delivering the products with innovation at best price points. This is what has made our brand’s name stand distinct than the crowd. The growth has been fulfilling, and we aim to be one of the dominant players in the TV Category.

  • What kind of products can we see from the brand in the upcoming days?

The year 2018 has been quite promising for Truvison. From launching 4K Smart Full HD TV to Bluetooth Speakers, it has all been a success. The brands’ recent launch is the 50 inches Full UHD TV. We also extended our consumer durable segment introducing an AC – TXSF202N with TruAer Technology which was quite a win for us. We plan on extending the segments beyond what we have achieved to date. Truvison already has a diversified portfolio of consumer durables and electronics such as smart technology LED Televisions, Air conditioners, and Audio system. We have recently launched a washing machine as well. Furthermore, viewing the dynamics of the market, the next milestone to be achieved will be with the addition of refrigerators and air purifiers into the portfolio.

  • Any plans of entering into the online market or perhaps any strategic tie-ups with an e-commerce platform?

Recently, the brand has associated with the well-renowned and trusted online stores, to maximize the outreach for the audience. However, that would not be our focus area. Our strategy is and will always be, to be offline & penetrate the unexplored regions in India, especially the Tier 2 and Tier 3 regions where consumers demand a top-notch quality product paired with value-added benefits at most prudent prices. As part of the strategy, the company plans to introduce more categories under its mass premium brand which will help it to expand in tier II & III cities.

  • In what areas is the brand working right now? Are you working on improving the after sales?

Our focus and mission are to be present in each and every brick and mortar store in TIER-II and TIER-III markets and provide technology at affordable cost. For Truvison, customer service is the prime importance as the foundation of the company is completely laid on the after sales service of the product. We have created a TRU care app for our service employees wherein they get real-time complaints and we maintain an excellent turnaround time within 24 hours. We have also deployed 600 company-owned service franchise network across India dedicated to this.

  • The brand is not that well known in India. How do you plan to change that?

The key focus area for Truvison always remains Adding Customer Value be it via Technology, Innovation or price points. Technology and innovation remain the core of it, we have worked on many aspects of our products keeping in mind the Indian palate for aesthetics, colour and sound. With new associations and leveraging partnerships, we aim to stay in consumer’s mind as the preference. Our agenda is to be among the Top 5 Brands (In Consumer Durables) by 2025.

We thank Mr Saurabh for taking time out to do this interview with us!

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