The Internet is a place where we can find tonnes of free to use or share information at our disposal whenever we want it. But sometimes, it tends to happen that a lot of people and institutions misuse, both intentionally or unknowingly, the copyrighted digital assets either for commercial or personal use without proper permissions or rights from the owner of the asset.
To overcome this issue, Copytrack has developed a system to help digital assets owners to safeguard their work. They are actively working to protect Photo Copyrights for Pro Photographers, Photo & News Agencies, Publishers, and E-Commerce Providers.
We got a chance to interview, Mr. Marcus Schmitt, CEO of Copytrack, and ask him more about his product and how it works. Here are the exclusive details we collected while interacting with him.
1. How does Copytrack work and what are the company’s goals?
At Copytrack our goal is to pave the way for carefree online use of digital images. Our service is designed specifically for photographers, publishers, photo agencies and e-commerce providers.
We operate by monitoring photos and illustrations used online and also by taking care of post-licensing and legal enforcement of copyright infringements worldwide.
Wherever commercial damages occur, we are there to stand up for the image rights of our users as best we can.
2. Which technologies do you currently use and what are your plans for expansion?
We currently use several state-of-the-art Copytrack crawlers which scan the web each day and provide data for our highly sophisticated image detection system. Together, we use these two technologies to collect, store and compare enormous amounts of data.
In terms of expansion, we plan to offer even more valuable services to our Copytrack users with the launch of Concensum in March 2019. Concensum will allow image owners to register their images and receive a proof of ownership certificate entirely free of charge. In addition, the technology used by Concensum will be based on our own blockchain and cryptocurrency, the CEN coin.
3. How much does Copytrack’s service cost?
Copytrack is free to use without any financial or legal risk to the user. The only time we receive payment is if we successfully collect fees from an infringing party, in which case our users receive up to 70% of the amount.
4. If Copytrack finds someone who has used my image, what are the next steps?
Our first step is to find out if the image is being used with or without a valid license. If the image is being used without a valid license, our next step is to contact the infringing party and offer to acquire a license retroactively.
If we aren’t able to come to a successful post-licensing agreement, additional legal steps are then taken against the infringing party.
5. Which countries infringe on copyrights most often?
In a global comparison of the countries that infringe on copyrights most often, we found that the USA was the clear leader with around 23% percent of our hits worldwide. This was not so surprising, considering the size of the country and the sheer number of websites operated there.
What is astonishing, however, is that Panama, with its under four million inhabitants, followed in 2nd place with just over 6.5% of hits worldwide.
The 3rd most infringing country is one which many would have expected to be number one overall. China, which has developed a reputation for rampantly infringing on copyrights and has a population about three times larger than that of the USA, was only responsible for about 6.5% of illegally used images.