Energizer, the worldwide leader in the battery, is ready to enter the Indian market with the products ranging from Tempered Glasses, USB cables, Various products in Charging Solutions, Apple certified products, Anti Shock & Waterproof Cases, USB Hub Stations. However, these products are manufactured and sold by their France-based licensee partner Avenir Telecom. The products will be available in India from July 17th on Amazon.com, Snapdeal.com, TataCliq.com, and Flipkart.com.
The products will be distributed by PARAS group who is a pioneer of distribution & brand launches In India. The company is responsible for distributing Energizer products across all the major retail outlets in India. Furthermore, the company plans to venture in 200 towns across the country & finally reaching a total of 48 cities by the end of the year.
Currently, the company has launched products in the following categories:
- Lightning Cables
- Micro USB Cables
- Tempered glasses
- Type C Cables
- USB Hub Stations
- Mobile Utility Cables
- Car Kits
These products price will fall in the range of Rs.399/- and Rs.2999/ with 2 Years of warranty. All Energizer products come with International Certifications like CE, REACH, ROHS; 20% extra overall as all cables are of 1.2-meter length; Anti-Shock Case with US Military drop test up to 2& 3 meters; Bluetooth controlled surge protectors with time control.
Mr. Manish Prasad Business Development Director, South Asia & South East Asia at Avenir Telecom commented “For years, Energizer has brought consumer-focused products that power the essential devices which help people stay connected throughout the time providing a complete solution to fulfill daily lifestyle needs. Energizer is going to continue the same legacy in India providing their customers with superior quality products, eventually increasing penetration rate in the Indian market for the technology sector.”
Mr. Anurag Sharma, Director, PARAS Group commented, “We are excited to partner with Energizer, a seasoned brand and a key player in power and technology industry to distribute in the anti-shock and power category in India. Globally, Energizer continues to fulfill its role as a technology innovator by redefining portable power solutions. Now is the perfect time to provide the same technical prowess which Energizer holds to our Indian customers. We are confident that Energizer’s powerful accessories will take the market by the storm.”
Energizer is a global leader in battery manufacturing and anti-leakage technology. With this move, the company plans to target the new age Indian consumers.