If you have come up with a new business idea and want to turn it into reality, then you will be happy to know that the Internet can provide you with all the tools and information you need to succeed in that endeavor. In fact, the following are the top 12 tools that you can use for a smooth and successful launch of your small business:
No matter what kind of business you want to set up, it needs a professional website. WordPress can provide you in the most affordable and easiest manner. After all, it’s one of the most popular CMS (Content Management Systems) on the web and used by reputed companies like Sony Music, MTV News, BBC America, etc. for their own websites.
- Google Analytics
Business analytics is important for keeping up with the competition and refining business processes, and Google Analytics is the ultimate tool that can help you at every step. All you have to do is add analytics code to your website and it will allow you to track every activity of your visitors. So, you can learn where most of your visitors are located at, the devices they are using (mobile, desktop, etc.), where they are coming from (organic search, social media, etc.), and more. Monitoring these stats on a regular basis will allow you to make appropriate changes in your website to attract more of the target demographic.
Everyone knows that it’s not enough to launch a business, you need to market it to the right people too. Since social media marketing is the most effective and cheapest form of marketing, you want to use appropriate tools to make the most of it. For instance, you can use Hootsuite which is a popular social media marketing manager that allows you to organize and monitor all your campaigns on Facebook, Twitter, etc. in one place. It offers tons of features like pre-written responses, post scheduling, analytics, etc.
You can launch a business easily if you have enough money and resources. However, if you want the highest level of success, then you should also think about creating a powerful brand.
Tailor Brands is an economical and easily accessible branding solution for small business owners that want enterprise-quality results. It’s an online branding suite that offers all the tools that you need to establish a unique brand including a logo maker, watermark tool, business deck tool, etc. Although there are many logo tools on the Internet, this one stands out because of its artificial intelligence technology that makes graphic design a lot simpler and easier.
Your website needs a fresh and regular supply of content to get the top ranks in the SERPs and also to engage your customers. However, you must pick the topics wisely as some may become extremely popular while others simply fail. With BuzzSumo, you can easily find out which forms of content will work best for you. All you have to do is open the webpage and enter your primary keywords in the search bar. It can then provide with a list of articles that are popular along with the number of shares they have got. So, you can try to write blogs on topics that have received a higher number of shares and comments.
Emails aren’t going anywhere. They are still one of the most preferred forms of online communication today and you can use them to market your products and services.
MailChimp is an email newsletter service that allows you to launch and organize email marketing campaigns in an effortless manner. With this, you can easily handle a contact book of hundreds of thousands of subscribers and enjoy features like delivery by time zones and autoresponders, etc.
- G Suite
You can’t run a business all by yourself, at least not in a way in which your mental and physical health are protected. Ideally, you have to work with other skilled individuals like content creators, marketers, customer support executives, etc. Since there is a lot of collaboration involved here, you can use a cloud-based productivity toolkit like G Suite. It offers a slew of products like Google Docs, Google Sheets, etc. and ample cloud storage to store and protect your important files and documents from cyber attacks.
Fiverr is a nifty platform that you can use for finding skilled individuals for small and odd jobs. Here, for just five bucks, you can get someone to create a landing page, blog theme, email newsletter format, etc. It’s really simple and really useful.
Running a business isn’t easy, especially if you are a first-generation entrepreneur. Naturally, when you don’t have someone in your family to guide you, then you need to look for experts who you don’t know personally. Quora is the perfect platform for that. It’s one of the most popular Q&A forums where you can ask all kinds of questions can be answered by people with different backgrounds and skills. You may not necessarily get the best information for every question but if it helps, there are many well-known personalities on the platform including Ashton Kutcher, Francis Lawrence, and former US president Barack Obama himself!
If you want to protect your business from cyber attacks and data thefts, then you should access the Internet via a virtual private network i.e. VPN. For instance, you can use NordVPN which is one of the most trusted VPN service providers that offers features like bitcoin payments, military-grade encryption, IP address masking, etc.
If you are going to talk to a lot of clients, prospects, and remote workers, then you are going to need a top-notch video conferencing solution like join.me. It’s a simple service that allows you to invite as many as 10 people in the free version and supports up to 5 feeds. However, if you want more features, then you can also get a paid version that can offer features like recordings, more participants, cloud storage, etc.
Evernote Scannable is a user-friendly and free app that you can download on your iOS device to take a paperless approach for office organization. It allows you to scan receipts, business cards, documents, etc. on the fly and helps in de-cluttering the workplace so that you can focus easily and fetch any document you need in the shortest amount of time possible.
If you want to launch your business with few problems and hassles, then you should use as many of these tools as possible. You will be able to save a lot of time and money, that’s for sure.