Aurus 4 launched; Idea Cellular’s newest addition to the Aurus series

The telecom operator Idea Cellular is up with a brand new Android smartphone, Aurus 4, at a budget price of Rs. 8, 999. With this, it has added the fourth device into the Aurus series.

This latest addition to the Idea’s Aurus series 3G smartphones sports a 4.5-inch display screen, and is packed with 1.3 GHz dual-core processor. Quite expectedly, the device runs on Android Jelly Bean, and boasts of a 5-megapixel primary camera with video calling facilities. Besides, the device is backed by a decent 1800mAh battery.

The Idea Aurus 4 will be available at all the Idea retail and service outlets across the major 3G markets, viz., Gujarat, Maharashtra & Goa, Andhra Pradesh, Madhya Pradesh, Chhattisgarh, Kerala, Uttar Pradesh, West & East, Haryana, Jammu & Kashmir and Himachal Pradesh.

Aurus_4

Talking about the popularity of Aurus 4 particularly amongst the youth, the Idea Cellular Chief Marketing Officer Sashi Shankar said: “The young and savvy youth of India has a huge appetite for content on mobile, but is deterred due to highly priced smartphones in India. Idea is bridging this gap by offering 3G smartphones packed with high-end features at relatively low price.”

It’s worth mentioning that the Idea Cellular has also recently launched its 5-inch “Ultra” smartphone. While the company has over 128 million subscribers in India, it has also sold over six lakh devices from a dozen models in the 3.5-inch, four-inch and 4.5-inch categories in the Indian market. Naturally, the expectations are also high from the Aurus 4 as well.

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Nitin Agarwal

Nitin started PC-Tablet because of his keen interest in space research, technology, and gadgets. He is an avid reader, technology enthusiast, and like to explore new places. His passion for knowledge keeps him running all the time.