Apple’s Strategic Acquisition of AI Startups Signals Major Push in Technology


Apple Inc. is making significant strides in the artificial intelligence (AI) sector, suggesting a major push to compete with tech giants like Meta, Microsoft, and Google. This move is underscored by Apple’s discreet acquisition of AI startups and an aggressive talent hunt, indicating a strategic shift towards enhancing its AI capabilities.

Key Highlights:

  • Apple has been the largest buyer of AI companies in recent years.
  • The company’s job postings increasingly reference AI, Machine Learning, or Deep Learning.
  • Apple plans to invest heavily in AI, with a projected expenditure of $4.75 billion by 2024.
  • The investments include the procurement of advanced AI servers for generative AI training.
  • Despite these efforts, Apple still lags behind competitors like Meta and Microsoft in server acquisition.


Apple’s AI Ambitions: A Closer Look

Recent reports reveal that Apple is quietly building its AI arsenal by acquiring numerous AI startups, a strategy that has positioned them as the top acquirer in this domain. This acquisition spree is not just about adding companies to its portfolio; it reflects a concerted effort to integrate cutting-edge AI technologies into its ecosystem.

AI Acquisitions: More Than Just Numbers

The number of AI startups acquired by Apple surpasses that of its competitors, highlighting the company’s aggressive approach in this arena. Each acquisition brings unique AI technologies and expert talent under Apple’s umbrella, providing a competitive advantage in developing future AI-driven solutions. These acquisitions aren’t just about increasing quantity; they’re about enhancing the quality and diversity of Apple’s AI capabilities.

The Talent Hunt in AI

Further emphasizing its AI focus, Apple has significantly increased the number of job postings with AI-related requirements. Nearly half of Apple’s current job openings now mention AI, Machine Learning, or Deep Learning. This marks a substantial increase compared to previous years, highlighting the company’s dedication to strengthening its AI workforce.

Investment in AI Infrastructure

Apple’s commitment to AI is further evident in its planned investments. The tech giant is expected to allocate a whopping $4.75 billion to AI development by 2024. Part of this budget is earmarked for the acquisition of high-end AI servers, like Nvidia’s HGX H100 8-GPU, which are essential for generative AI training.

The Competitive Landscape

Despite Apple’s aggressive approach, it still trails behind its rivals in some aspects. For instance, while Apple is projected to acquire around 20,000 AI servers, Meta plans to purchase approximately 40,000, and Microsoft is expected to acquire between 80,000 to 100,000 units in 2024. This disparity underscores the highly competitive nature of the AI market and the need for Apple to escalate its efforts.

AI Applications in Apple’s Products

Currently, Apple’s AI applications are predominantly focused on enhancing photo quality and improving text autocorrection in its products. However, with these strategic acquisitions and investments, it’s clear that Apple is setting the stage for a more robust integration of AI technologies across its product range.

Apple’s strategic acquisition of AI startups and the significant increase in AI-related job postings demonstrate the company’s commitment to becoming a key player in the AI sector. While currently lagging behind competitors in some aspects, Apple’s planned $4.75 billion investment in AI indicates a strong intention to bridge this gap and innovate in the burgeoning field of AI technology.

About the author


James Miller

Senior writer & Rumors Analyst, James is a postgraduate in biotechnology and has an immense interest in following technology developments. Quiet by nature, he is an avid Lacrosse player. He is responsible for handling the office staff writers and providing them with the latest updates happenings in the world of technology. You can contact him at