Apple’s AI Brain Gets a Boost: What to Expect on Your iPhone in 2024

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Apple’s iPhone, the ubiquitous device in millions of pockets, is poised for a significant upgrade in its artificial intelligence (AI) capabilities in 2024. Rumors abound about a major overhaul of Siri, the iPhone’s voice assistant, as well as AI-powered enhancements across various apps and functionalities. While specifics remain under wraps, here’s a glimpse into what we might expect from Apple’s AI push for iPhones later this year:

Key Highlights:

  • Siri overhaul: New context awareness, cross-device continuity, and potentially third-party app integration.
  • Enhanced on-device AI: Faster performance and improved features across Photos, Music, and more.
  • Privacy focus: On-device processing likely for most AI tasks, minimizing data sharing concerns.
  • Uncertainties remain: Whether Apple will explicitly call it “AI” and the extent of cloud processing are unclear.

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Siri: Smarter and More Contextual

The most anticipated change is a complete revamp of Siri. Reports suggest a Siri that’s more contextually aware, seamlessly transitioning between devices and keeping track of user preferences and tasks across the Apple ecosystem. This could mean Siri remembering your in-progress work on your Mac and offering to continue it on your iPhone, or automatically adjusting smart home settings based on your location and routine.

Furthermore, whispers hint at potential third-party app integration. Siri might be able to interact with other apps beyond Apple’s own, opening up a wider range of possibilities for voice-controlled tasks and personalized experiences.

On-Device AI: Faster and More Powerful

Apple has always emphasized on-device processing for its AI features, prioritizing user privacy and performance. This trend is expected to continue in 2024. With the rumored inclusion of a more potent Neural Engine chip in the upcoming iPhone models, AI tasks like photo editing, music recommendations, and even text prediction could see significant speed and accuracy improvements.

For instance, imagine Photos automatically enhancing your images based on the scene or suggesting creative edits, or Apple Music curating personalized playlists that adapt to your evolving taste in real-time. These are just a few examples of how on-device AI could personalize and enhance your iPhone experience.

Privacy: A Top Priority

Apple’s focus on user privacy is likely to remain at the forefront of its AI developments. This means that most AI tasks are expected to be processed directly on the device, minimizing the need for data sharing with cloud servers. While some cloud processing for specific tasks might be necessary, Apple‘s commitment to privacy is unlikely to waver.

Unanswered Questions and Exciting Possibilities

While the potential of Apple’s AI upgrades is undeniable, some questions remain unanswered. Will Apple officially call it “AI”? To what extent will cloud processing be utilized for specific features? These uncertainties add an element of intrigue to the upcoming announcements, expected at Apple’s Worldwide Developers Conference (WWDC) in June 2024.

One thing is certain: Apple’s AI push for iPhones in 2024 promises to be a significant step forward, potentially making your phone smarter, more efficient, and even more personalized.


About the author


Jamie Davidson

Jamie Davidson is the Marketing Communications Manager for Vast Conference, a meeting solution providing HD-audio, video conferencing with screen sharing, and a mobile app to easily and reliably get work done."