Apple’s 2023 MacBook Sales Dwindle by 30% Despite New 15-inch Air Release

MacBook air 15in 1

In a surprising turn of events, Apple’s MacBook sales have seen a significant drop in 2023, even with the much-anticipated launch of the 15-inch MacBook Air. According to various reports and analysts, the tech giant’s sales have plummeted by 30%, raising eyebrows in the tech community.

Key Highlights:
  • Apple’s MacBook sales drop by 30% in 2023.
  • The decline comes despite the launch of the 15-inch MacBook Air.
  • Analyst Ming-Chi Kuo confirms the sales drop, estimating sales at 17 million units.
  • The post-pandemic market and other factors contribute to the decline.
A Deep Dive into the Sales Decline:

Apple, known for its innovative products and massive fan following, has always been at the forefront of technology. However, 2023 seems to be a challenging year for the company, at least in terms of MacBook sales. Multiple sources, including renowned Apple supply chain analyst Ming-Chi Kuo, have confirmed the decline in sales. Kuo’s post on Medium reveals that the total MacBook sales for 2023 are expected to drop by 30% compared to 2022, amounting to 17 million units.

The 15-inch MacBook Air: Not the Savior?

The 15-inch MacBook Air was one of the most awaited products from Apple’s lineup. However, despite its launch, the sales did not see the expected boost. In fact, demand for the 15-inch MacBook Air reportedly went down by 20% after the back-to-school period. This decline is particularly surprising given the popularity of the MacBook Air line and the buzz surrounding the new 15-inch variant.

Factors Contributing to the Decline:

Several factors could be contributing to this unexpected decline in sales:

  1. Post-Pandemic Market Dynamics: The post-pandemic market has seen a shift in consumer behavior. With many people working from home and students attending online classes, there was a surge in laptop sales during the pandemic. However, as the world returns to a semblance of normalcy, this demand seems to have plateaued.
  2. No New Macs: Another reason cited by analysts is Apple’s decision not to launch any new Macs for the remainder of 2023. This could have impacted the overall sales figures.
  3. Competition: The laptop market is fiercely competitive, with several brands offering high-quality products. Apple’s competitors might have gained an edge, leading to a shift in market share.
The Road Ahead for Apple:

While the decline in sales is a concern, it’s essential to note that Apple has faced challenges in the past and has always managed to bounce back. The company’s strategy for the remainder of the year and the next will be crucial in determining the future trajectory of MacBook sales.


2023 has proven to be a challenging year for Apple in terms of MacBook sales, with a 30% decline reported despite the launch of the new 15-inch MacBook Air. Several factors, including post-pandemic market dynamics and the absence of new Mac launches, have contributed to this decline. However, Apple, with its history of innovation and resilience, is expected to navigate through these challenges and potentially reclaim its dominant position in the market.

About the author


Joshua Bartholomew

A casual guy with no definite plans for the day, he enjoys life to the fullest. A tech geek and coder, he also likes to hack apart hardware. He has a big passion for Linux, open source, gaming and blogging. He believes that the world is an awesome place and we're here to enjoy it! He's currently the youngest member of the team. You can contact him at