Apple Opens iOS to Alternative App Stores in the EU: A Grace Period for Travelers


Apple’s latest update, iOS 17.4, marks a significant shift in the company’s approach to app distribution within the European Union, allowing for the use of alternative app stores. This change, spurred by the EU’s Digital Markets Act, aims to provide developers and users more flexibility while adhering to strict security protocols.

Key Highlights:

  • iOS 17.4 introduces support for third-party app stores and alternative payment systems, exclusively for users within the EU.
  • This shift enables developers to distribute their apps outside of the Apple App Store, potentially lowering their costs due to reduced fees.
  • Apple’s stringent security requirements remain, with all apps, regardless of distribution method, undergoing a Notarization process.
  • Concerns about increased malware, fraud, and scams have been raised due to this openness.
  • The grace period allows EU citizens to access these alternative stores while traveling outside the EU, albeit temporarily.


A Closer Look at the Changes

Security and Compliance:

Apple’s move to allow alternative app stores is accompanied by rigorous security measures. Every app, regardless of its distribution platform, must meet Apple’s Notarization requirements, ensuring safety, functionality, and privacy. This process involves automated checks and a baseline human review, maintaining a high standard of app integrity​​​​.

Developer Impact:

For developers, this represents an opportunity to bypass the traditional App Store fees, as Apple will charge 0% commission for apps distributed outside its App Store. However, developers of alternative marketplaces are subjected to a new Core Technology Fee, which applies to the download of the alternative app store itself​​.

User Experience:

End-users in the EU will benefit from increased choices, not only in where they download apps but also in default browser options and payment methods. The changes include new APIs that allow for wireless payments via the iPhone’s NFC chip, broadening the scope of contactless transactions beyond Apple Pay​​.

Global Strategy and Regulatory Compliance

Apple’s decision to comply with the EU’s Digital Markets Act by allowing third-party app stores and alternative payment systems indicates a strategic pivot towards greater openness in its software ecosystem​​​​. This move, while confined to the EU, suggests Apple’s recognition of the increasing global regulatory pressures advocating for more competition and less monopolistic control in digital marketplaces. The compliance with the EU’s demands might set a precedent for similar regulatory actions in other jurisdictions, potentially leading Apple to further open its ecosystem in additional markets.

Concerns and Criticisms:

Despite the potential benefits, there are concerns about the risks associated with opening up the iOS ecosystem to third-party stores. Critics argue that this could lead to an influx of malware, fraud, and scams, posing significant risks to user security and privacy​​. Additionally, some users express reluctance to leave the security of Apple’s walled garden, fearing the potential for increased vulnerabilities​​.

Apple’s compliance with the EU’s Digital Markets Act through the introduction of iOS 17.4 is a landmark change that underscores the growing demand for digital openness and flexibility. While this move is celebrated for enhancing consumer choice and developer freedom, it also raises valid concerns about potential security implications. As the dust settles, it will be crucial to monitor how these changes impact the iOS ecosystem’s overall health and security. With Apple’s commitment to stringent app review processes, the hope remains that this balance between openness and security can be maintained, fostering innovation while safeguarding user privacy and security.

About the author

Allen Parker

Allen Parker

Allen is a qualified writer and a blogger, who loves to dabble with and write about technology. While focusing on and writing on tech topics, his varied skills and experience enables him to write on any topic related to tech which may interest him. You can contact him at