Global e-commerce giant Amazon reportedly plans to have another jab at manufacturing and selling its own smartphones. The online retailer has already had a stint with its Fire-branded smartphones in the past. Though, the company decided to shut it down in 2015 after a lackluster response. Now, a new report which cites two sources familiar with the matter, suggests that Amazon is working on a new smartphone range that’ll carry the ‘Ice’ branding.
The report further notes that Amazon might adopt a different approach for its Ice branded handsets. Unlike the Fire range which was primarily targeted at the US and other European markets, Amazon is expected to focus on emerging markets like India for its upcoming Ice-branded handsets.
The upcoming Ice-branded range of smartphones from Amazon will run the latest version of Google’s Android OS and come bundled with apps such as Gmail and Google Play, adds the report.The report also goes on to mention that Amazon plans to launch at least one Ice-branded handset before the end of this calendar year.
One of the prototypes currently undergoing testing packs a display between 5.2-inch and 5.5-inch. Elsewhere, the smartphone features a Qualcomm Snapdragon 435 processor bundled with Adreno 505 GPU and 2GB of RAM. The prototype has 16GB of built-in-in storage along with a fingerprint sensor, while optics include a 13MP primary camera.
As already mentioned, Amazon’s upcoming smartphone is said to run the latest version of Google’s Android OS, unlike its other products that are devoid of any Google apps. The prototype undergoing testing runs Android 7.1.1 along with Google’s AI assistant and apps such as Gmail and Google Play.
The handset is tipped to carry a price tag of around $93 when it launches. That said, an exact price point still remains unknown as details should come by the time of the smartphone’s official release date.