Adobe Unveils Project Fast Fill: A Leap in Generative AI Video Manipulation

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Adobe, a global leader in digital media solutions, has recently showcased its innovative strides in the realm of generative AI video manipulation. The company’s latest revelation, “Project Fast Fill”, promises to revolutionize the way we perceive and interact with video content.

Key Highlights:

  • Introduction of “Project Fast Fill” for dynamic video manipulation.
  • Ability to add or remove objects in videos seamlessly.
  • Potential applications in Adobe Premiere Pro and After Effects.
  • Enhanced capabilities powered by Adobe’s updated Firefly AI models.
  • A glimpse into the future of AI-driven video editing.

A New Dawn in Video Editing:

Adobe’s “Project Fast Fill” is not just another feature; it’s a testament to the company’s commitment to pushing the boundaries of what’s possible in video editing. This generative fill feature can effortlessly add or remove objects in videos, harnessing the sheer power of artificial intelligence. Revealed at the company’s MAX conference, this feature stands out as one of the many experimental AI features that Adobe has in its arsenal.

How Does It Work?

Drawing parallels with Google’s magic editor, which allows users to move around people or objects in still photos, Fast Fill takes it a step further by extending this capability to videos. Whether it’s swapping clothing accessories on moving individuals or erasing tourists from a scenic landscape shot, Fast Fill promises to deliver with precision. What’s even more intriguing is its ability to alter colors in still photos, all by simply entering a text prompt.

The Tech Behind the Magic:

The magic of these generative AI features can be attributed to Adobe’s revamped Firefly AI models. While many of the features presented at Adobe’s conference, including Project Fast Fill, are still in the experimental phase, history suggests that such innovations often find their way to Creative Cloud subscribers. Adobe envisions this feature playing a pivotal role in tools like Premiere Pro and After Effects, although a specific release timeline remains under wraps.

Beyond Project Fast Fill:

Adobe’s foray into AI-driven video editing doesn’t stop at Fast Fill. The company is also refining its AI editing technology for audio, 3D design, and more. Features like “Project Dub Dub Dub”, which can translate voices into different languages, and “Res Up”, which employs diffusion to upscale low-resolution videos, are testament to Adobe’s holistic approach to AI-driven media solutions.

The Future of Video Manipulation:

As AI generative tools for photos, like Google Pixel 8’s magic editor, become increasingly accessible, the line between reality and digital manipulation continues to blur. With the introduction of Adobe’s AI video-manipulating Fast Fill, this capability is set to reach a broader audience. As we stand on the cusp of this new era, it prompts us to question – in a world where seeing is no longer believing, what does the future hold for video content?


Adobe’s “Project Fast Fill” is a groundbreaking initiative in the world of generative AI video manipulation. By seamlessly adding or removing objects in videos, it offers a glimpse into the future of video editing. Powered by the company’s updated Firefly AI models, and with potential applications in tools like Premiere Pro and After Effects, Adobe continues to redefine the boundaries of digital media solutions. As AI-driven tools become more prevalent, the line between reality and digital creation is set to become even more indistinct.

About the author


James Miller

Senior writer & Rumors Analyst, James is a postgraduate in biotechnology and has an immense interest in following technology developments. Quiet by nature, he is an avid Lacrosse player. He is responsible for handling the office staff writers and providing them with the latest updates happenings in the world of technology. You can contact him at