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A guide to motion design principles

Motion design is not a new concept. It’s just that in the last 15 years it has gained particular popularity. Technologies nowadays are rather accessible. And motion design began to be actively used not only in the film industry but also in the production of all kinds of marketing, training and presentation videos. And motion design company is ready to carry out this task.

The history of motion design began in America, a little over half a century ago. Talented designers have come up with an original solution for the design of titles for cult films.

These credits were able to convey the atmosphere of the film to viewers through very simple animated graphics, text and music. Subsequently, this technique was called “motion design”.

Analyze the concept

Motion design, according to American terminology, is a specific style of visual design, one of the formats of marketing videos.

We will consider animation of any graphic elements as motion design. In it, the basic principles of graphic design are embodied in the context of video production. In this case, animation and all kinds of visual effects are used.

In simple terms, this is the same graphic design, but in motion (from the English motion – movement).

Motion design is very close to 2D, 3D animation and kinetic typography. Distinguishing one from the other is not always possible.

Specialists of the company https://fireart.studio/hire-ux-developers/ try to simplify the process of communication with the viewer as much as possible. And he uses a minimal set of tools for this purpose. Such as color, shape, movement, typography and music. Its main goal is to convey a capacious but laconic message to the audience in a simple and accessible manner.

Where motion design is used:

  • television sphere;
  • film industry creation;
  • marketing tools;
  • computer games;
  • UI design (user interface design).

Why do you need motion design?

The main goal of motion design is to make static visual information dynamic and interesting for viewers. In other words, his main vocation is to bring life to graphic content

With the help of motion design, any message, even if it is replete with numbers, terms and facts, can be conveyed to viewers in just a few seconds.

Plus, he easily becomes the object of the audience’s attention. And all thanks to the constant movement in which all the elements reside. After all, as you know, people on an instinctive level pay attention to everything that moves.

Features of motion design that have to be in the product:

  • Distinguish the target audience so the animation you create will have better success.
  • Clearly define the purpose of the project, its style, duration and splash screen, so that the presented result has a positive outcome.
  • For a productive product, before creating Adobe After Effects animations, you should create a storyboard for each plot, in other words, a sketch.
  • The correctness and consistency of the application of layers and other elements play an important role.

It’s important to learn not to clog the animation with unnecessary effects that will interfere with the perception of the plot.

The advantages of motion design:

  1. Concise presentation, speed of delivery and clear content are unique factors for business advertising in a time-limited environment.
  2. Large volume and ease of assimilation – the short video contains the main idea and the defining concept.
  3. Instead of boring text – effective and stylish video. The overwhelming majority of users prefer a video image to text, which is why motion graphics are so popular.

Motion graphics are ideal for conveying the key idea and main concept, and this should be framed as clear, simple and understandable as possible.

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Kanisha is an all-around geek who loves learning new stuff every day. With a background in computer science and a passion for web-based technologies and Gadgets, she focuses on writing about Web Trends, Smartphones and Tablets. You can contact her at kanisha@pc-tablet.com.